The
Ministry of Mining, Energy, Industry, Trade and Tourism officially launched Burundi’s Tourism Marketing Plan on Tuesday, 6 January 2026, at the Source du Nil Hotel in Bujumbura.
This event marks a significant milestone in the national strategy to promote the tourism sector, with the objective of enhancing Burundi’s attractiveness, showcasing its rich natural, cultural and historical heritage, and positioning the country as a competitive destination on regional and international markets.
Objective
The Tourism Marketing Plan is aligned with the Government’s vision of making tourism a key driver of economic growth, job creation and sustainable development. It places strong emphasis on increasing the visibility of Destination Burundi, modernizing promotional tools, and strengthening partnerships with public and private stakeholders in the tourism industry.
This plan positions Burundi as a competitive and attractive tourism destination
Hassan Kibeya
The official launch brought together government officials, technical and financial partners, tourism operators and private sector actors, all committed to supporting the effective implementation of this ambitious plan to boost Burundi’s tourism profile..
